Today’s business climate is a lot like the weather, very unpredictable and almost impossible to predict. The pace of change in our economy and our culture is accelerating-fueled by global adoption of social, mobile, and other new technologies-and our visibility about the future is declining. From the rise of Facebook to the fall of Blockbuster, from the downgrading of U.S. government debt to the resurgence of Brazil, predicting what will happen next has gotten exponentially harder. Uncertainty has taken hold in boardrooms and cubicles, as executives and workers struggle with core questions: Which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight?
Look at the global cell-phone business. Just five years ago, three companies controlled 64% of the smartphone market. Today, two different companies are at the top of the industry. This sudden complete swap in the pecking order of a global multibillion dollar industry is unprecedented. There is no question that we are in a new world.*
Sounds intimidating and scary. As businessmen and women, how do we react to this kind of worldview? I find great confidence in biblical principles that have been in place for 2000 years, are unchanged, and are a formula for success.
· Work is meant to be good and fulfilling; enjoy what you do
· Work deserves our best effort and commitment
· Let your yes be yes; your no be no
· Treat others (customers, vendors, employees) the way you want to be treated
· Put others before yourself
Worry and anxiety about the future become less important. Don’t be anxious about things we can’t control but claim the things we can affect. I know this to be true about our business: If we do great work every day, the future will take care of itself.
*Adapted from Fast Company magazine, February 2012.